Ecommerce Link Building: All You Need to Know

Ecommerce Link Building

Want to do some link building for your ecommerce website? Learn everything about how to build backlinks for your ecommerce website here.

What is Link Building?

When building an ecommerce website, you should think of different strategies. Link building, as its name suggests, is the process in which you build backlinks to your website, whether ecommerce or a blog. The purpose of link building is to scale your website traffic, increase its authority, and build trust for your website. 

How Link Building Can Boost Your Ecommerce Website?

Link building can boost your ecommerce website in different ways. Above all, it can increase the authority of your ecommerce website. Authority of your website includes:

  • Domain authority that considers all the backlinks to your domain
  • Page authority that considers all the backlinks to one particular page
  • Link authority that considers the authority that is passed from page A to Page B

If you know some SEO basics, you are aware of the fact that authority is significantly important for your website. Building backlinks for your ecommerce website can give it authority. The point here is that, the higher the authority of the website that you add your backlinks, the higher the authority you get for your ecommerce website.

However, this should not encourage you to build backlinks on websites that are in no way relevant to your niche. If you sell Instagram AI tools, you should look for digital marketing websites rather than a medical website, for instance. The topic relevancy of your ecommerce website is influenced by the relevancy of the links you build. So, be careful about keeping the topic relevancy of your website high. 

In addition, search engines have a degree by which they trust your domain. If the trust degree is high, your website ranks better on search engines. You can earn trust through time and by making a lot of effort. You should follow Google guidelines and only ask for backlinks from websites that have a high value and are trustworthy. 

How to Do Ecommerce Link Building?

First of all, you should know that link building is one of the professional SEO linking strategies that requires knowledge, connections, and SEO skills. So, if you lack these elements, we highly suggest that you outsource link building.

SEO Builders is a team of professionals that can meet all your ecommerce link building needs. All the tasks from outreaching niche-relevant blogs to writing guest posts can be done by SEO Builders. So, just sit back, relax, and enjoy the flow of backlinks to your ecommerce website!

If you want to do it yourself, you should learn some tips. For instance, how do you persuade strangers who manage other websites that your ecommerce website is worthwhile to link to? It is not their responsibility to assist you. Asking for a backlink to your ecommerce website from someone else is asking for a favor, which is awkward and almost always results in a “no” if you don’t have a prior relationship with the person you’re asking.

Finding ways to make the relationship more reciprocal is one of the most effective link building tactics. You want other websites to want to link to you because they or their viewers will benefit from it.

Here are some tips you can follow if you rather do ecommerce link building on your own.

1. Do Guest Blogging

One of the most effective link building tactics is writing guest posts on relevant websites. When you publish an excellent guest post for a website, you are giving them something useful. In other words, you are bringing traffic to their website and adding value to their readers. As a result, most websites that accept guest posts expect and accept a relevant link or two back to your ecommerce website in the content you submit.

This strategy not only earns backlinks for your ecommerce website but also allows you to reach out to a new audience that may not be familiar with your website or brand, perhaps resulting in more traffic and buyers. 

But, guest blogging is not easy!

You must be strategic and do some genuine work in order for guest posting to be successful. You should look for blogs that are relevant to your ecommerce products and target the same demographic that you want to reach out to. It’s not worth your time and energy to write a guest article for a completely unrelated blog. As we said earlier, relevancy matters a lot in the link building process. 

After having found the relevant blogs, it is time for you to start to outreach to the website owners or marketing specialists of those blogs. You can reach out to them by proposing a pitch via emails but be careful about the emails you send. Many of these websites receive hundreds of cold emails per day. So, you should write an email and propose guest blog topics that show you have spent some time on their blog and you are sure about the relevancy of your link building process. 

After being accepted by the blog, you should write quality content and add your links to it as well as including internal links from the host website. Your content should be creative, informative, and useful for the readers as well as SEO-friendly for the host website. This is how you can get it published and get one or two backlinks to your ecommerce website. 

2. Do Link Exchange

Swapping links or doing link exchange is another form of link building partnership that you can do for your ecommerce business. Your goal should not be to go out and discover people who are specifically looking to swap links. Rather, be generous to other people and blogs and openly link to valuable stuff that actually helps you. If you want to trade links, never link from page A to page B and vice versa. Google’s algorithms are quite good at detecting one-way links, so it’s a good idea to use the three-way method.

3. Make Content Partnerships

There are brands that give something similar or complementary to what you sell but are not your competitors. These are good options for making content partnerships. You may establish an agreement with them to develop content for them while they create stuff for you. On both sides, you must ensure that the content you provide is relevant and appropriate for the target audience of the other business.

You can also brainstorm methods to collaborate on content, such as hosting joint webinars or collaborating on a research study. By collaborating, you may share each other’s expertise and resources, as well as broaden your audiences by reaching all of the people you’ve attracted. In the process, you’ll both gain some new backlinks.

4. Find Sponsorship Opportunities

Look for sponsorship opportunities at events and organizations in your industry. Sponsoring an event or group costs money, but it pays off in terms of goodwill from the community, as well as backlinks to your website and mentions of your ecommerce brand in any content related to the event or organization.

5. Collaborate with Affiliate Websites and Influencers

You need product reviews for whatever you sell on your ecommerce website. You can collaborate with affiliate websites and affiliate influencers and ask them to write reviews for you in return for a free product or any interesting offer. 

But, you should be honest with yourself. Are you producing products that are really worth a good review? Pay attention that many people read the reviews before making a purchase. So, if your reviews are not reflecting the truth, your ecommerce website is at risk in the long run. 

6. Organize Events

Branded events come in a variety of shapes and sizes. They can be an industry awards banquet, a performance, or a workshop. It doesn’t matter if they are real or online. 

Whatever event you plan, it will be popular if it is interesting enough. You can pitch it to relevant newspapers and writers to generate interest and get it covered online. Be mindful that organizing an event is expensive especially if it is not online. If you have goals for it other than generating links, it will most likely be more cost-effective.

7. Do Some Non-Profit Projects

There are numerous websites that will gladly promote any humanitarian endeavor like non-profit and charity projects. They may feel like they’re contributing. If you launch a scholarship through your ecommerce business or designate a week to donate a percentage of your profits to a worthy cause, those are all things that other websites will likely publish or promote to their own audience.

8. Check Brand Mentions

To begin, look for websites that have referenced your company. You can use Google for this, but a premium tool like Moz or Ahrefs will likely identify more websites faster. Set up a Google Alert for your brand name so that you’ll get an email whenever a new website mentions your brand. Then, try to find out who owns that website so you may contact them and request that they include a link to your ecommerce website where they mention your brand.

9. Adopt the Skyscraper Technique

The skyscraper technique is a link building tactic that takes a strategic approach to SEO competition. You must knock someone else out of the Google rankings in order to acquire one of the top spots for a chosen keyword. That means you must not only develop amazing content but stuff that is superior to what is already ranking. The skyscraper technique is hard to adopt since being the best is generally hard and requires hard work. However, the result is really worth it.

10. Write Complete Guides

How do you inform your audience about the features of your products? One great way is to create complete guides about your products. There are many people out there who do a lot of research before making a purchase. So, a complete guide can help them decide better. After all, they are spending money on your products so it is their right to know everything about your products.

To write a complete guide, put yourself in your buyers’ shoes and answer every question you think they might have. Keep in mind that you should answer them in detail so that there is nothing vague in their minds. Moreover, do your best to keep your complete guide away from being promotional. The reason is that many of your buyers-to-be would lose trust and change their mind about buying your products.  

11. Write an FAQ List

Another link building opportunity for your ecommerce website is to write an FAQ list. There are two advantages to an FAQ list. Firstly, you provide quick solutions for your audience. Secondly, you become a source to those ecommerce websites that are similar to you. So, they would link back to your website and you can enjoy the backlinks. 

Remember to always update your FAQ list with new questions and problems so that people would find their answers quickly. In addition, an FAQ list can decrease the number of customer messages to your customer service team significantly. They no longer need to spend time chatting with an expert to solve their problems. Instead, they quickly go to your FAQ section and find their answer. 

12. Check Broken Links

In recent years, broken link building has grown to be a significant subcategory of link building strategy. Find examples of a link that no longer works and used to go to content that is similar to anything you’ve generated on your website. Then, contact the website owners that have linked to that content and suggest they change the link to your resource.

It is both beneficial for you and the website owners. You get a lot of backlinks and they improve their links because linking to a non-existing page is not good in terms of SEO. Using an SEO tool like Ahrefs, you can find the broken links related to a keyword and all the websites that have linked back to it.

13. Collaborate with Discount Sites

Are there any special discounts available for certain groups of people on your ecommerce website? Many online stores offer discounts to students, veterans, teachers, and other groups of professionals. Many websites also compile lists of discounts available to people in various categories. Find websites that direct people to stores where they can get discounts by doing some research. Then contact them to let them know.


Building valuable links isn’t simply beneficial for SEO; it is also the ones that are most likely to drive relevant traffic to your ecommerce website. A wise ecommerce link building plan is one in which the goal is not to gain as many links as possible. Instead, concentrate on the ones that make strategic sense for your company. Wish you the best of luck!

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